The Pleasure Principal October 6-26 W+K Gallery

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Wieden + Kennedy Portland
224 NW 13th Avenue 
Opening reception with performance by the artist
October 6, 6pm-9pm (performance 7:45)

“The goal towards which the pleasure principle impels us — of becoming happy — is not attainable: yet we may not — nay, cannot — give up the efforts to come nearer to realization of it by some means or other.”

-Sigmund Freud

“I know, what you mean to me
Baby this is nowhere
You know what came in between you and me, human differential
Sa dat dit dit dit baby
It’s the principle of pleasure
Oh, oh oh oh ah.”
-Monte Moir (as sung by Janet Jackson)

After 23 years of therapy, Alicia McDaid realized there was nothing wrong with her. Now what?

The Pleasure Principal documents her character driven performances in the shadows of environments people habitually and compulsively frequent in search of self-enhancement. From therapist’s chairs to tanning booths, McDaid’s photos, videos and performances explore the vulnerability, anxiety, narcissism and entertainment value inherent in the quest for transformational redemption. Sa dat dit dit dit baby.

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